Saturday, November 7, 2009
Approaching Dormancy
Things have slowed down quite a bit at the office now. It's almost holiday season, so people are thinking less and less about their landscapes, especially spending money on them. It's November, and most yards and landscapes are brown and scraggly looking. Needless to say, it's getting harder to convince people to think about, much less commit to, design projects. So, they'll wait, winter will pass, and then there will be a mad rush in spring for installations.
As a designer, we walk a fine line between encouraging our clients to commit to projects and pushing them. A few phone calls to touch base? Ok. But, when does that become nagging? A client of ours just went on a 1-week vacation and said they'd call us when they got back. Well, it's been a week now; what if they don't call? Do I keep calling until either a) we get an answer from them or b) they just ignore us. I've put in a lot of design time for them already, and I can't just let that go. So, how do we get through the winter with only a handful of clients?
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